Master The Art Of Creative Financing Deals

...and learn how you can close THREE TIMES as many deals just by knowing how to make creative offers to buyers and sellers.

Due to overwhelming demand... though we're in the middle of our first week, we have decided to open the doors - for a very limited time- back up... but hurry, because once it closes, there will be no more chances to join us!


From: Joe McCall & Matt Theriault
Subject: Creative Financing Lab - Case Study Invite (Please RSVP)

I am starting a new Case Study next THIS week, partnering up with my good friend Matt Theriault.

We have both done Case Studies before, but this one is going to be especially different... cause we'll be doing it together, for the first time!

You see... I speak a lot about lease options. And Matt speaks a lot about owner financing.

What do lease options and owner financing have in common?

They are both Creative Financing!

We don't know which way the market is going to shift in these coming months. We don't know how long it's going to last, or how deep it's going to go.

But we do know one thing... creative financing structures always work... and even more-so during times of economic uncertainty!

Here's the thing...

Many people come in to real estate investing knowing there is huge potential, but they get stuck...

Maybe this is where you're at...

I know for me, I struggled for the first few years of my real estate investing business... because I always though we had a money problem... "Where are we going to get the money for this?" "How are we going to be able to afford buying this property."

It wasn't until I discovered creative financing - in our case lease options - that I realized one critical thing about real estate that almost nobody teaches... but EVERYBODY needs to understand.

And it was this..

We didn't have a big money problem... we had an idea problem. And, to Matt and I, we understand the solution to those idea problems is creative ideas... and we call those "financing terms."

Here is what I know...

Most people who want to get started, or want to grow, their real estate inveting business are not typically sitting on a pile of cash.

But you need cash in order to buy and sell properties.

The solution?

Creative Financing!

So that is what Matt and I want to teach. Matt teaches a lot about owner financing, and I teach a lot about lease options... and there are a handful of other methods that we have each used and still teach... 

And we want to bring them to you!

This case study is not going to be a "everything you need to know about real estate investing" course.

But, if you want to learn how to start a creative real estate investing business - OR, you want to learn how to start doing creative financing deals in your current business - then this case study is for you.

Matt and I are so excited about this. We wanted to figure out a way that we could put our experience together... and help EVERYONE in both of our communities... learn... not just lease options... not just owner financing... but learn how to become Creative Financing ninjas!

But... why should we listen to you guys?! Why Matt & Joe?
Fair question...

One of the reasons why I like Matt, and he likes me, is that we're both still doing deals!

A lot of REI coaches out there are simply out of the game... and if you're doing deals, like we are, you realize how quickly things change.

Just think how much things have changed in the past few months.

Pretty crazy, right?

Well... Matt and I are not just making projections here. We're both still very active in doing deals today!

"So, who is Matt?"
Very quickly... Matt has been doing deals for nearly 20 years, starting way back in 2001. He's been through a few economic disruptions, and has learned how to go with the flow. He's been teaching REI for about as long as I have, nearly 10 years, and has some of the best YouTube videos on real estate investing, as well as a great podcast.

Matt tends to focus on the creative financing method of owner financing, and it's an honor to call him a friend and to do this case study with him.

"Okay... who is Joe?!"
Haha... fair enough. For those fo you who are not super familiar with me, I've been doing real estate since 2008, right in the middle of the Great Recession. As I said before, my first few deals were tough. But once I discovered lease options, I was able to quit my 6-figure job within a few months... and things have never been the same.

I've also been teaching for about 10 years now, have traveled the world with my family (while still doing deals), and also have YouTube videos and a top-rated REI podcast. I teach a lot about wholesaling, but my real focus and specialty lies in lease options, which is where I'll be focusing on during this case study.
So... what is a "case study" and why are you calling it a "Lab?"
Again... great question. :)

We're calling this program the Creative Financing Lab. We like the word "lab" because we really want this to be an interactive learning experience. We don't just want to "teach" you things... we want to "show" you how to do it, and then watch over your shoulder as you do it... helping you along the way.

We're also calling it a "case study" because Matt and I are looking for more Case Studies to feature on our websites! We want you to succeed, so we can share your story with the world! That also means we're motivated to make sure you are successful, and we're excited to come alongside you and do this thing together!
Here's what we will be covering in the Creative Financing Lab:
Introduction & Overview of Creative Financing
I realize some of you will be joining this program because you haven't done creative financing before, or you're not quite sure how to add these "tools" to your REI "toolbox" yet. Great. We'll start by giving you an overview of what creative financing is, as well as the various methods of putting together creative financing deals. We will also be touching on mindset... and making sure you FOCUS on the right things!

NOTE: Since this "week 1" training has already happened, you'll have immediate access to the recordings... and will be able to ask any follow up questions in future coaching calls, or in the student Facebook group.

Create Offers Deep-Dive: Owner Financing
Next, we'll do a deep-dive into Matt's favorite method of creative financing, owner financing. We will show you exactly how to talk to sellers about owner financing, how to explain the opportunity to them, and how to put these deals together so the sellers can see how clearly they are a win-win for everyone.

We are also going to help you determine when owner financing makes sense, and what sellers to target if you want to do these types of deals.

Create Offers Deep-Dive: Lease Options
Then I get to talk about my favorite thing... lease options! We're going to go over exactly what a lease option is, including the difference between "wholesaling" and "sandwich" lease options. I'm going to show you the simple calculator I use to put the best offer together, and how to present these offers to your sellers in an easy and effective way.

Of course, we are also going to help you determine when it makes sense to pursue lease options, and what sellers to target if you want to do these types of deals.

The Best Ways To Talk To Sellers about Creative Financing.
It's one thing to find the leads... it's another thing to get them on the phone and talk to them. Matt and I both realize this is not usually people's favorite part of doing deals, so we're going to break it down and simplify it for you. 

We will show you simple scripts you can use for these calls, and how you can effortlessly navigate the conversation to help every seller you talk to understand how and why creative financing can be a good option for them!

The Best Marketing Strategies For Finding Sellers. 
Okay... so you know who to target and how to talk to them... now you have to go find them!
This is the easy part. It's quite simple, really... but understand... you are not in the real estate business, you're in the marketing business. So even though it can be easy, you have to be consistent and intentional with your marketing. 

We'll go over the best resources for finding your ideal sellers, and show you how to get them on the phone so that you can make offers to them. And... because marketing is so important, and one area you're likely to delegate... we are going to show you the best way to track your marketing efforts, so you always know your numbers.

The Best Marketing Strategies For Finding Buyers.
When you are doing creative financing deals, you actually can have more flexibility in the buyers you are looking for. The reason is simple: often times, the best "buyers" for creative financing deals, especially lease options, are actually home owners. The beautiful thing is... there are way more people looking to buy their own house than there are investors. So, we're going to show you how to present these deals in such a way that you hardly have to do any buyer marketing... because the deals will be enticing to the right buyer in the right place at the right time.

Systems, Scaling, Private Money, Time Management, Virtual Deals, and more!
Before we end our time together, we are going to set you up to continue building and scaling this business. Matt and I both agree... a creative financing REI business is one of the best because you can delegate and automate much of it. But it requires intentionality, and systems.

So we're going to show you what systems you should put in place so that you can scale. We're going to show you how you can automate and delegate tasks, so you're focusing on "owner" tasks. We're going to talk about the importance of structuring your day, and what your daily activities should look like.

And finally, especially in the current economy we're in, we don't want to end the Lab without talking about how you can easily build and run this business 100% virtually... whether you're virtual in a local market, or working in another market entirely. In fact... it's been YEARS since I have seen a property personally!
Bottom Line
I hope you're as excited about this as much as Matt and I are...

Because this is going to be something that I know is going to be a breakthrough for a lot of you guys as you're wanting to get into doing creative financing deals.

We are going to keep this all really simple. We want to stay focused on creative financing, so whether you're brand new or just wanting to learn something new, you can walk away from the Creative Financing Lab able to competently execute creative financing deals!

So over the next few weeks, Matt and I will be working with a small group personally…  And we only want to work with a handful of people who can implement, test, and report back on their results.
We will use YOUR business as the Case Studies to apply these strategies.
We are ready to get started right away and we're inviting YOU to join the Creative Financing Lab today!
Here's How It Will Work
  • Each week we are going to be doing a LIVE teaching class on a Tuesday, and they'll be roughly 45-60 minutes long. (Or longer, if we need to; we're here for you!)
  • ​We will teach you what we are doing, short and concise, and then you'll go and do it. There will be simple assignments for each week.
  • ​There will be a private Facebook group where you'll come in and report on your results & numbers. You'll also be able to ask questions and support each other.
  • ​Then each Thursday (for 6 weeks) we'll have a follow up coaching call, where Matt and I will take the time to answer all your questions.

We have TWO MONEY-BACK GUARANTEES... virtually eliminating any risk in joining us.

First, we have our normal 30-day money-back guarantee. 

If on day 29, hour 23, minute 59, or whatever... if you're not happy for any reason... if you don't feel like you've gotten value out of the course or you just think it's a waste of time, just let me know, for whatever reason, and we'll give you a 100% refund. 

All you have to do is send an email to and we will take care of you.

The other guarantee is this: 
We Are Actually Going To Pay You To Complete 
The Creative Financing Lab And Change Your Life Forever
We Are Actually Going To Pay You To Complete The Creative Financing Lab & Change Your Life!
Yes, you read that right.... 

We have what's called a "Case Study Completion Challenge" and all you have to do is go through the class, implement everything we show you how to do, simple click by click, and send us a video testimonial... and we'll give you your money back. 

You don't even have to do a deal... You have 3 months to go thru the class, set up the systems, do the marketing, talk to sellers, make some offers, participate in the calls, and report back on your results... (see details in membership area once you sign up)

That's it... And I will refund your entire fee!

"But Joe... why are you and Matt doing this?!"

Great question. Glad you asked... There are a couple of reasons. 

#1 - We're hoping to do more deals. I know that if you implement whatwe're going to be teaching you in this class, you're going to get leads. And if / when you get a deal under contract, maybe you can give it to Matt or myself and we'll partner with you on the deal?!

Now, that doesn't mean we're going to do the rest of the deal for you. Okay? You still have to do the work. But if it's a good deal, we'll get on the phone and coach you through the rest of the process. We'll coach you on how to get the buyer and close the deal.

We have your back...

If you partner with us on a deal, we will also let you use our rolodex... our mortgage brokers, our tenant screening company, our credit repair company, our escrow company, etc, etc. 

You can rely on our experience and coaching, and we'll split the profits 50-50. 

(By the way... we are not guaranteeing that you will do deals, or that all your deals will be profitable, or that we will partner on every deal you bring me. This will be evaluated on a case-by-case, deal-by-deal basis. We reserve the right to turn down any deal. And if we reject a deal you bring us, you still have the option of getting a refund for the Case Study.)

#2 - We look at it as an investment in our most valuable asset... which is you, our customers! We want you to be happy. And we know that if you're happy, you're going to be successful, you're going to be doing deals, you're going to give us testimonials, you're going to buy more of our stuff, right?

So it's an investment in you, our most valuable asset. 

And the other thing... Matt and I are looking for more testimonials. If we can get testimonials of people that are setting up their businesses using our systems, and they're getting their money back... that proves to others (like yourself) that our teaching and systems work... and encourages more people to change their lives with our programs.

But listen... this isn't some kind of gimmick.

It's just our way of giving back, paying you to complete the course. I don't know anybody else that's doing this. 

And I love doing it because it's just a great way to help people and push them off the edge of the fence so they can say, "Yes, okay, let's do this."

Need proof? Here are a plethora of testimonials from students we've worked with in the past... see for yourself!

"Closed a wholesale deal today and getting terms down for another deal"

"Got a signed purchase agreement for my first 1 Mil wholesale deal!"

"Wholesale deal closed for $5k!"

"Confirmed two wholesale deals expected to close next week!"

"Seller agreed to selling 6 properties, no interest payments!"

"Waiting on a pay off and can close escrow next week"

"Closed on a refinance to put $82,000 back in our pockets tax-free!"

"Wins - 2 escrows closed, 1 currently in escrow"

 "1 wholesale deal closed"

The more you implement… the more we’ll work with you.
We’re going to be working closely together, so I’d like you to be sure you have some time to dedicate to this over the next couple of months.
The total cost for the Creative Profits Lab is $2,500... BUT, if you sign up before we start on June 30th, you'll be able to take care of a "FAST ACTION BONUS" of $400.

So, right now, you can join us for just $2,100... or three monthly payments of $700.

But hurry. We started on June 30th... and once we close the doors for this final RE-OPEN, the fast action bonus goes away.

And guys, listen... this isn't going to be some 1,000 person "group coaching call" either. This will be limited to 50 or 100 people... because Matt and I want to be able to address everyone's questions.

This will sell out, and it will not be available again once it starts.

So... you have until June 30th to join us... or whenever the spots fill up (likely a lot quicker).
Just click the button below… and we’ll take it from there.
Talk soon!

Joe McCall & Matt Theriault

PS - Again, this is starting June 30th. And we are only working with a small handful of people. Let me know you’re in before it fills up and starts.
Summary Of What's Included:
  • BRAND NEW "Creative Financing Lab" Training - All new content & training videos... Super simple, only 45-60 minutes in each module.
  • 6 Week Program: New Modules on Tuesdays, Group Calls on Thursdays
  • BONUS 1: Private Facebook Group - Community, Support, and Accountability...
  • ​BONUS 2: Group Coaching Calls - 6 weeks of coaching calls to get ALL your questions answered.
  • BONUS 3: Partner On Deals - Bring me a good deal, and I'll partner with you on it. I will personally coach you thru the selling process, and we'll split the profits 50/50.
  • ​BONUS 4: Case Study Completion Challenge - You have 3 months to just implement what you learn and report back on your results, and you will get the entire $2,100 refunded to you.
  • Case Study Classes Start: Tuesday, June 30th, 2020
  • ​$400 Fast-Action Bonus... if you purchase before June 30th!
  • $2,500 $2,100 or 3 monthly payments of $833 $700

Due to overwhelming demand... though we're in the middle of our first week, we have decided to open the doors - for a very limited time- back up... but hurry, because once it closes, there will be no more chances to join us!

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There is no guarantee that you will make any money in this business. In fact, most people don’t. Most people quit and give up when it gets hard. Probably less than 5% of people make any money in real estate investing. This is not a “Get Rich Quick” scheme. This is a legitimate business – and you must treat it as such. You must work hard. And you must invest time and money in marketing. Your results will vary and are NOT guaranteed. Always seek legal advice and counsel before implementing any business opportunity or real estate investing system. Read my full disclaimer here.
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